So, I went to the video store today… Yes, a video store. You know, one of those places that only a few years ago there used to be one located every dozen blocks or so. With the advancements of internet technologies, more people are searching for movies to watch on-demand or online and streaming their choices right to their television, laptop, computer or even cell phone. It is sad to think that children born today will never know what a video store was because in probably the next five years they will all be gone.
Back in the early eighties, once or twice a month my brother and I used to rent a video machine and about ten videos for the weekend. Add a couple friends, chips and pop and soon our family room turned into a make shift movie theatre with marathon video viewings.
After dabbling with one of the first cable movie channels in Canada and suffering the onslaught of multiple viewings of the same movies every month, we decided that our viewing choices would be best served by going back to video rentals and we purchased our first VHS video machine. This unit even had the advanced technology of a wired remote control. Yes folks, not wireless but a wired remote that we had to run the cable along the wall so we would not be tripping over it all the time.
Our local video store which at the time was the only one in town became my second home. Many afternoons I would spend in that store perusing the titles, hold the big boxes in my hand, getting the latest information on upcoming releases and reserving them so I could be one of the first to view them.
When I found out that “Raiders of the Lost Ark” was being released, I saved up the $49.95 and had my local video store order in an extra copy for me. I became very popular with my friends when they found out I had a copy of the movie and we could watch it anytime. It is funny to see that now for five dollars less than that initial purchase I can buy a DVD collection all four Indiana Jones’ movies.
Even though my first video purchase would be the precursor to me mounting a huge VHS an later DVD movie library, I never gave up on my visits to the video stores to find new movies I have not heard of before, missed seeing in the theatres or revisit an old gem I may have not yet purchased for my own collection. There is a certain awareness that is hard to describe in picking up the box or case and admiring the art work and the credits or just the shear appreciation of what it took to make that movie and deliver it to my video store to view or buy.
Some of the drawbacks of the video store were that your desired choices may not be in stock at the time and you actually had to drive to the store to get the movies and going back to return them when done. Not to mention late fees or upon returning to the store you discover that you have an empty case because you forgot the DVD in the machine.
At one time I used to subscribe to an online DVD rental by mail service where for a monthly fee I could rent a select number of movies at a time that would be sent to me. How the service worked was that I would login online and choose a number of movies that would go into my order cue which the service would choose titles from to mail out. Once I was done, I would mail the DVDs back in prepaid envelopes and when they received them, they would send me out another batch. The huge drawback is that I would never know what titles I was going to get from cue and sometimes it took a while for newer titles to get to me because of demand.
Maybe it is because of these drawbacks why video streaming has been booming – the convenience factor. Through the menu system on your cable or satellite box, on demand you can search for movies to watch and after a few buttons clicks you can viewing the movie without leaving the couch. But even these services have draw backs like the selection of movies are limited to newer titles and from my experience slightly more expensive to rent compared to the video store.
If you have a movie channel subscription to Movie Central or Super Channel through these providers, you most likely have the ability to watch a movie or television show from their libraries which is free because the service is included with the subscription but once again the selection is limited.
Online video streaming services such as Netflix, YouTube and Rogers via the internet has provided a greater selection of movies and for most part better pricing but you have to have an external device that is internet capable to watch them on the family television. Some DVD players and video game systems which are usually already connected to your television have built in software to connect to these services. My own Blu-Ray DVD player with built in Wi-Fi allows me to watch Netflix movies but if I want to watch something from YouTube’s or Roger’s collection I have to hook up the laptop to the television.
There are some devices out on the market now that will help you use these services more easily on the 52-inch screen in the living room which you can be certain that in a few years there will be more inexpensive devices on available that can do it all. This will of course make it easier to plunge a dagger into the hearts of the remaining local video stores. When that day comes, old timers like me will shed a tear and reminisce about the good old days. That day may be coming more quickly than I would like.
Just a short five minute walk from my place there used to be a Blockbuster that I frequented many times a month which closed up at the start of the summer. The next closest video store was an independent chain that closed this location because of an increased to the rent made it not financially sound to remain open. To this day, both stores remain empty with only the memories of me walking the aisles for the next delight.
We still have a Rogers store about a ten minute drive away which is where I was today with my daughter and niece, spending the time to look over all the newer releases and older titles, picking up the cases and getting excited in reading what may be in store for our evening’s viewing. Some of the choices my daughter picked out I made her put back because we could watch them for free on-demand with our movie channel subscription. We limited our choices to just a mere three which I know, a lot less then the ten or so I used to get when I was her age but I getting old and cannot stay up as late as I used to.
As I reflect on this situation, how it also applies to the music industry and look ahead at what my movie viewing experience is going to become in the future, I guess for the time being I have treasure what video stores I have left in my area as I find more things to entertain thyself.
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